Call volume and Google Ads performance, broken down by market. Set the reporting window and markets in the side menu, every figure, chart, and table updates instantly.
The number that matters most, how much ad spend it takes to win a customer, by market and over time. Lower is better.
Calls, spend and conversions per market, one number per bar, no mixed axes.
Every tracked call across for the selected window. Private calls connected but passed no caller ID.
| Market | Total | Answered | Missed | Private | Avg Duration |
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Google Ads delivery across for the selected window.
| Market | Spend | Conv. | Conv. Rate | Cost/Conv. | Cost/Lead | Avg CPC | CTR | Clicks | Impr. |
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| Campaign | Account | Type | State | Spend | Conv. | Cost/Conv. | Clicks | Impr. |
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What we count as a conversion in each market, and the conversions attributed to each action for the selected window. Shared actions are grouped across the markets you select.
Call volume month over month, stacked by market, with answered calls, missed calls, and talk time tracked across the window.
| Month | Total | Answered | Missed | Private | Avg Duration |
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Spend, conversions and efficiency over time across the selected window.
| Month | Spend | Conv. | Conv. Rate | Cost/Conv. | Cost/Lead | Avg CPC | CTR | Clicks | Impr. |
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Context from your DataBlake strategist on what moved the numbers in this window, added on the DataBlake side and shown only for the months in view.